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SEO myth: rank tracking tools give real and correct website position in the search engines

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Many years ago, search engine results were pretty much static. For a specific query, the SERPs were almost the same for every user. Going forward, search engines became more sophisticated and now the results for a specific query vary, taking many factors in to considerations.

One of these factors is the location from which the user is making the query: two people in two different places might receive different search results for the same query. Other factors taken in to consideration by the search engines include what the user searched before and what the user actually clicked before. Nowadays, the SERPs are very different and are personalized based on the user.

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SEO myth: Google searches for what user writes or pronounces


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A fairly widespread belief is that Google simply searches for what the user writes in the search field or pronounces to their mobile device.

In fact, one of the main tactics used by search engines to produce more accurate SERPs is to use the user’s keywords only as starting point to understand what the engine needs to search.

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Dropped my cell phone down below

David Bowie

DREAM IN THREE SCENES

FIRST SCENE

I was going up on a hill with my father. It was snowing really hard one minute, and the next thing I know, the snow was not there anymore.

I arrived to the top of the hill, when I decided to go back down.

SECOND SCENE

As soon as I reached the valley, my brand new phone slipped into the water, and my father laughed.

THIRD SCENE

We needed to take a plane to Bangkok, me and you. But I asked you not to take it, to do something else, and you told me you were afraid of that plane too.

——————–

You were the first person who told me about the tragic news of the death of who I consider like a father, who was going up and down the hills (Up The Hills Backwards, from Scary Monster, one of my favorite song of his), and you are scared to get on that plane, like me. The same plane that probably was taken the person who “dropped the cellphone down below“.

Exactly like the phone that dropped down in the water, while my father was laughing.

History of Rock is not rock

I’m a big fan or rock music. I mean, rock music is my life. Rock attitude is a concept well formed in my head, but I admit I’m not able to express what I mean with it. 

When I hire people, or when I deal with people in general, I’m always looking for the rock attitude, and usually HR is asking: “what do you mean by that?”. It’s difficult to explain what I mean by that, because it’s something inside me, it’s a vision, a feeling, that you cannot learn in your HR manuals or in books.

Anyway, you can imagine my excitement when I saw that the musical magazine Uncut was publishing a monthly volume called “History of Rock“, starting from the year 1965 on. You can read more about it here.

It happened that I discovered this when I was on my way to Florida and since I had to make a stop in London Heathrow Airport, I went directly to the newsstand to find this incredible magazine. I managed to find the 1967, 1968 and 1969 issues, and you cannot imagine how happy I was.

History of Rock is really well done, so I decided to subscribe, since there was even a Black Friday offer. From the moment I subscribe on, the excitement was transformed to a terrible experience. Long story short : no wonder magazines and print media are dying. Now, follow the story to understand why this is happening.

#Update : Time Inc. answered me via private email

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