I’m a big fan or rock music. I mean, rock music is my life. Rock attitude is a concept well formed in my head, but I admit I’m not able to express what I mean with it.
When I hire people, or when I deal with people in general, I’m always looking for the rock attitude, and usually HR is asking: “what do you mean by that?”. It’s difficult to explain what I mean by that, because it’s something inside me, it’s a vision, a feeling, that you cannot learn in your HR manuals or in books.
Anyway, you can imagine my excitement when I saw that the musical magazine Uncut was publishing a monthly volume called “History of Rock“, starting from the year 1965 on. You can read more about it here.
It happened that I discovered this when I was on my way to Florida and since I had to make a stop in London Heathrow Airport, I went directly to the newsstand to find this incredible magazine. I managed to find the 1967, 1968 and 1969 issues, and you cannot imagine how happy I was.
History of Rock is really well done, so I decided to subscribe, since there was even a Black Friday offer. From the moment I subscribe on, the excitement was transformed to a terrible experience. Long story short : no wonder magazines and print media are dying. Now, follow the story to understand why this is happening.