Post Category → Personal

Marketing should look back rather than always forward

people

Working in marketing since 5 years, I realized how much time you spend to always search for a new idea, “something that still doesn’t exist”.  I focused my career on SEO and content marketing, and god only knows how many posts per day are written about the next big thing or “what companies should do” or even better “definitive guide to win your customers”.

There is a constant race to invent something new, and yet many companies are doing it wrong. Companies are asking copywriters to write no matter what, because “content is the way to go”. You rarely focus on the quality, because there is not enough time or enough money, or simply the important part is the number of posts written per month (yeah, nice KPIs). Companies are opening blogs, social profiles and so on that quickly become ghost cities or even worse a dump of everything created.

Continue reading →

History of Rock is not rock

I’m a big fan or rock music. I mean, rock music is my life. Rock attitude is a concept well formed in my head, but I admit I’m not able to express what I mean with it. 

When I hire people, or when I deal with people in general, I’m always looking for the rock attitude, and usually HR is asking: “what do you mean by that?”. It’s difficult to explain what I mean by that, because it’s something inside me, it’s a vision, a feeling, that you cannot learn in your HR manuals or in books.

Anyway, you can imagine my excitement when I saw that the musical magazine Uncut was publishing a monthly volume called “History of Rock“, starting from the year 1965 on. You can read more about it here.

It happened that I discovered this when I was on my way to Florida and since I had to make a stop in London Heathrow Airport, I went directly to the newsstand to find this incredible magazine. I managed to find the 1967, 1968 and 1969 issues, and you cannot imagine how happy I was.

History of Rock is really well done, so I decided to subscribe, since there was even a Black Friday offer. From the moment I subscribe on, the excitement was transformed to a terrible experience. Long story short : no wonder magazines and print media are dying. Now, follow the story to understand why this is happening.

#Update : Time Inc. answered me via private email

Continue reading →

Shake your hips like battleships

 

overtherainbow

There are tons of people who don’t realize they have a problem right now. They don’t drink much.

Not talking about beer or wine, I’m talking about water. Water.

And you hear it because the sound of piss drops is too irregular to be considered regular. But they think: “well, I’m pissing, so no problem”. I say: you have the problem already and you don’t know it yet.

Continue reading →

Empathy, the missing KPI of companies

bleeeeeeep

I want to share a story with you.

When I was in New Zealand, I made few job interviews. The plan? I needed a job since I had decided to go back to Europe.

I had interviews from companies all over Europe, and I talked to different people: CMOs, Heads, CEOs and so on.

There was one interview with a German company. They are pretty big. I don’t name the company because I want to believe that what happened to me is not the standard.

Continue reading →