Post Category → SEO

Things you can discover when linkbuilding

Backlink analysis is still part of the SEO routine. Thanks to this activity, you really can discover amazing websites, and amazing (sort of) techniques other websites are using to get good rankings.

Since I work for one of the so-called “boring niche” website, I’m still amazed on how much spam there is around, and how Google is rewarding it over “good quality backlinks”.

I’m not gonna mention the website that I analyzed but it’s one of the main competitor of the website I work for, and it’s ranking for A LOT of really good KWs with high search volume / high commercial intent, in a competitive country like United Kingdom.

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Google Direct Answer is fucked up (sometimes)

You guys probably saw already that Google tends to answer directly to questions in the search result page. So, theoretically, you can read the answer right away without going and read the whole article, from which that answer is actually taken. That thing is called : Direct Answer Box, and it’s part of Google’s plan on expanding the knowledge graph.

I was just making some searches (yeah, I should read a book next time), and I typed in “diet coke bad for you” in Google.co.uk from Germany.

Here is the result Google presented to me:

cokebadforyou

Now, wait a minute….what???

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Empathy, the missing KPI of companies

bleeeeeeep

I want to share a story with you.

When I was in New Zealand, I made few job interviews. The plan? I needed a job since I had decided to go back to Europe.

I had interviews from companies all over Europe, and I talked to different people: CMOs, Heads, CEOs and so on.

There was one interview with a German company. They are pretty big. I don’t name the company because I want to believe that what happened to me is not the standard.

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Brand name in Google NZ SERPs

Just a quick post about a thing I’m noticing in Google NZ since few hours.

When searching for “inventory management” related keywords, the metatitles of my company website (Unleashed Software) and some competitors are different from what we put as <title>.

This is not really a news (we all know that Google is changing the title if it thinks it’s more relevant for the user), but have a look at these results:

Screen Shot 2014-06-25 at 4.09.51 pm Screen Shot 2014-06-25 at 4.10.29 pm

Screen Shot 2014-06-25 at 4.11.08 pm

 

I’m noticing a pattern here. Google is putting the brand name first and then the description following a structure like:

<brand name> : <brand description>

Is this showing how much Google is considering the brand (in this case the brand name) very important?

Is this showing something else?

Is this just a Google experiment?

Pretty cool though. I love to deal with new stuff.