I was on Google+ looking for some cool stuff , and I found an interesting post by Avinash Kaushik . He is co-founder of Market Motive and Digital Marketing Evangelist for Google. I mean, quite a guy.

The post I’m talking about is called “Apple you’ve got nothing on Nike: Air Jordan Edition”. I like Apple, I like Nike. So I decided to read the post.

The news is Nike released a new pair of Nike Air Jordan sneakers, retro style, black and white. Price: 180$. Thousands of people were in line waiting for the stores to open to grab the new shoes. When was the time, people went mad, smashing doors and “started getting trampled and bum-rushed — the doors fell on some girls’ heads and … it was horrible, it was real bad”, a witness said.

Here is the video:

OK. Nothing real new here. People do this kind of thing, but still I cannot stop thinking how is this possible. I mean, for a pair of shoes? Really? How is it possible that a person can walk on another person who fell in the rush just to buy shoes? It makes me really sad, even because most of them are adults. I could begin to understand why a kid is doing such a thing, kids somehow are allowed to make stupid things, but an adult? And I am sure that they are the same people who complains because they don’t “arrive at the end of the month”, because they have no money. But still, it’s good to act like an animal for a pair of shoes, and spend 180$ for them (psss, you, you are not Michael Jordan anyway, even with your brand new shoes).

What the hell happened in these people’s brain? What’s in it ? Hello, is anybody in there?