At this point, we all know what happened few days ago about Google, Google Chrome and paid links.
If you missed that, first: where do you live? joking. Take your time and read this post by Danny Sullivan , and then the consequences of Google misbehaviour .
After this news, Twitter was on fire. A lot of great SEOs I’m following were talking about what happened, and a lot of them wrote about this in their blogs, dropping theories and saying different things. It was really interesting.
I read a post by Rishi Lakhani called “Learning from The Chrome Penalty” which I suggest you to go and read it, where he actually analyzed what happened to SERPs when searching for keywords like “browser” or “chrome” in google.com after Google said it was going to penalize Google Chrome official page for the situation we talked before.
So, I was curious what happen to SERPs for the same keywords in Google.it, since there are always some difference and here’s what I found.