Posts Tagged → google

Google Direct Answer is fucked up (sometimes)

You guys probably saw already that Google tends to answer directly to questions in the search result page. So, theoretically, you can read the answer right away without going and read the whole article, from which that answer is actually taken. That thing is called : Direct Answer Box, and it’s part of Google’s plan on expanding the knowledge graph.

I was just making some searches (yeah, I should read a book next time), and I typed in “diet coke bad for you” in Google.co.uk from Germany.

Here is the result Google presented to me:

cokebadforyou

Now, wait a minute….what???

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SEO myth: Google search operator “site:” is showing resources of a website in order of importance or relevance

posted in SEO myths on Comments Off on SEO myth: Google search operator “site:” is showing resources of a website in order of importance or relevance by

searchoperatornew

When you perform a search like [site:nameofthewebsite.it], Google shows the resources of the website in no specific order. If it’s true that, generally, on top of the list you will find the homepage, it’s not true that the other resources are listed in order of importance.

Many years ago it was possible to use a hack to see all the resources from the search engine in order of PageRank, but this function was eliminated by Google a long time ago.

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Brand name in Google NZ SERPs

Just a quick post about a thing I’m noticing in Google NZ since few hours.

When searching for “inventory management” related keywords, the metatitles of my company website (Unleashed Software) and some competitors are different from what we put as <title>.

This is not really a news (we all know that Google is changing the title if it thinks it’s more relevant for the user), but have a look at these results:

Screen Shot 2014-06-25 at 4.09.51 pm Screen Shot 2014-06-25 at 4.10.29 pm

Screen Shot 2014-06-25 at 4.11.08 pm

 

I’m noticing a pattern here. Google is putting the brand name first and then the description following a structure like:

<brand name> : <brand description>

Is this showing how much Google is considering the brand (in this case the brand name) very important?

Is this showing something else?

Is this just a Google experiment?

Pretty cool though. I love to deal with new stuff.