I’m a big fan and subscriber of the magazine Monocle. I like the style of the magazine and above all the good stories I’m finding inside. We all need to read about great and beautiful things right?
In the April issue of the magazine, I found three native advertising inserts that made me think on the effectiveness of this marketing technique. Long story short: I don’t think I’m sold completely to native advertising, and I’ll show you why.
I started notice native advertising more often after I read Doug Kessler post titled “Native advertising: trust for sale“. It’s a good post, and I suggest you to read it.