I just want to share this with you guys, because I am really happy about that.
Working as SEO for Zalando Italia is a great honor for me. I am trying to do my best, learning a lot, both via web and through awesome guys in the international team.
When I started in March 2011, I was completely out of the SEO world, and the guys at Zalando helped me a lot to understand how to do SEO for a big e-commerce online.
After 8 months, one of the founder of Zalando and head of marketing gave me an award during our marketing meeting we have every 5-6 months. I did not know about it, so my colleagues in the italian team. It was a great surprise, especially because sometimes in a big company with a huge marketing department, you have the feeling SEOs are not considered a lot. Sometimes you need someone who gives a sort of feedback about you and your work, someone who’s not an SEO.
And this award came out of the blue, and it was really really appreciate it. I think it is symbolic for all SEO department, not just for me.
Why I won this prize? Motivation is Zalando.it now has a visibility value (measured with Sistrix) after 8 months equal to the one Zalando.de obtained after one year. Moreover, we have a lot of contents in the site (they say we have more content compared to the other international site: not sure about that, but still), trying to do our best writing a lot of texts about brands and categories, in order to help our clients to have a better experience in our site.
I want to use this moment to thank a lot my awesome team members, because actually they are doing 90% of the work, and without them this would not have been possible. I wanna thank even all the interns who worked with us in the previous months. And I’m here to thank all SEO guys from international teams who shared and are sharing with me a lot of knowledge.
OK, now it’s time to stop being like when you see a romantic movie with a perfect end, and to keep learning and doing all I can to help Zalando grow.
ps: I know it seems I am a little bit exhibitionist , but I wrote about this only to publicly say I am so happy to have an amazing team. And of course…sometimes it’s even good for the humor knowing someone is appreciating your work!